It was just a matter of time before John Lewis played up its environment credentials further, so we were keen to take a look at their brand new eco pages.

As you would expect the pages are stylish, just like the rest of the site and the navigation is clean and easy - something they have always done admirably well. Their idea is somewhat similar to what B&Q did when they re-arranged parts of their inventory into green categories for a special leaflet shoved into Saturday newspapers (and Sunday ones for all we know - we don't buy them any more Saturday's last the week end!).

B & Q were a bit cuter, plus it looked like they had put quite a lot of thought into their brochure. Not only that, they were promoting a range of newish products including solar and wind energy generation.

So, first impressions of the John Lewis eco shop? It is first baby steps, the presentation seems to assume green is just another niche, rather than integrating the idea across their whole website. We did a few checks. Could we find organic flowers in gift flowers? Yes, very easily. But when we tried to find eco applicances (read energy efficient washing machines) in the other conventional categories, it became trickier (impossible). There was no button to press which gave you the greenest options. The green angle wasn't that central to the way products were promoted.

But that is good because that is what we do!

All in all, ecomonkey has much to learn from John Lewis, and has some catching up to do (yes the headline was a bit cheeky), but we would be very interested to help them promote their greener stuff in whatever way we can.