In our scheme it doesn't matter so much where a company is on the green ladder. If they make a product which has positive attributes we will reward you if you buy it.

In much the same way that we reward you when you go greener, we reward companies with more business, even if they only make a limited range of greener products.

At the end of the day, you can chose whether or not to buy from a particular company on the basis of the product qualities, the brand and who is actually selling it.

We provide you with sufficient information to help you make a reasonably informed choice.

We think this helps companies to up their game, signaling that customers do want their greener products.

But what do you think?