The Guardian

So it’s important to shop responsibly right? I need to make sure that all the products that enter my house or pass my lips are Fairly-Traded, FSC-certified, Soil Standards Association Accredited, Green-Seal, dolphin -friendly, eco-loving, against animal-testing, biodegradable. In other words, I will only buy a product that has been green-labeled within an inch of its life.

When faced with the enormity of an issue such as climate change, it is all too easy to feel utterly helpless. As we are force-fed more fatalistic griping about the aggressive advance of climate change, a passive fatigue kicks in and it becomes all to easy to surrender to our bleak fate.

But a new campaign has been launched which aims to combat the sense of feeble paralysis that has the nation in a headlock for too long. 10:10 challenges Britain to cut carbon emissions in the UK by 10% in one year. The brainchild of Fanny Armstrong, filmmaker behind The Age of Stupid, and in collaboration with The Guardian, 10:10 asks individuals, schools, hospitals, businesses and organisations to cut their emissions by 10% in 2010. How? Just by making simple changes to lifestyles, homes and workplaces.