Should going green be hard? We don't think so. Our philosophy at Ecomonkey is to make ethical / green shopping much much easier, and drag it out of the niche and into the mainstream.

RULE 2: Get more green points for green rated products, but don't agonise if budget means going orange or red.

Should people be rewarded for going green or at least trying? We certainly think so.

For many, the experience of shopping for greener products means unproductive time hunting through badly organised directories. You are then faced with often contradictory arguments about the pros and the cons, if you are not agonising over the ethics of this or that brand.

We think you want to spend more of your time just finding what you really want.

Do I need a hair shirt to use the service? You can throw away the hair shirt, its no longer needed.

Can I go green at a pace that suits me? Sure. That is the big idea. We know from experience that from time to time the price, or the convenience or the qualities of the product mean that you have to stray from the green path to enlightened shopping. You get a smaller incentive if the lack of choice is frustrating you.

Will you bombard me with irrelevant offers and spammy email? Nope. We hate SPAM even more than you do and will never ever contact you unless you ask us to. If you want us to keep in touch, we have a managed email service that you can subscribe to in 2 or 3 clicks, and importantly unsubscribe from.

Join now?